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blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

Human Resources Career Development Accountancy Project Management Leadership Management Payroll Learning and Development Procurement Bookkeeping Information Technology

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

Featured Blogs

Supporting Women Beyond Women S History Month

Supporting Women Beyond Women's History Month

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A Complete Guide To Building Powerful Professional Relationships

How to Find and Be a Great Mentor: A Complete Guide to Building Powerful Professional Relationships

Human Resources

Management And Motherhood Why Mums Make Great Managers

Management and Motherhood: Why Mum's Make Great Managers

Leadership and Management

How To Build An Upskilling Strategy

How to Build An Upskilling Strategy

Learning and Development

What Is A Payroll Administrator

What is a Payroll Administrator?

What Does A Bookkeeper Actually Do

What Does a Bookkeeper Actually Do?

5 Careers You Can Choose In Procurement & Supply

5 Careers You Can Choose in Procurement & Supply

Procurement and Supply

Career Development

An Online Learning Guide For New Students: Getting Started

Have you recently enrolled on a course and looking for some tips, tricks and advice to get you started? If so, read our Online Learning Guide for New Students!

Zara Safdar

03 November 2023 - 3 min read

An Online Learning Guide For New Students Getting Started

Career Development

Skills-based vs Experienced Based CVs: Which is Better?

Struggling to write your CV, or not sure of what CV is best suited to you? In this blog we explore the pros and cons of the Skills-based and Experienced-based CV, including how-to guides on how to write your own!

Zara Safdar

11 October 2023 - 4 min read

Skills Based Vs Experienced Based Cvs Which Is Better

Career Development Study Advice News & Announcements

Why Online Learning is the Future of Education

Online learning has come leaps and bounds these last few years, with everyone from school kids, to career switchers taking full advantage of gaining new qualifications virtually. In this blog we highlight why we think online learning is now the future of education.

Zara Safdar

04 September 2023 - 3 min read

Why Online Learning Is The Future Of Education

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